Sky Ting Yoga - Krissy Jones & Chloe Kernaghan
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Today\\u2019s guests are Krissy Jones and Chloe Kernaghan, co-founders of Sky Ting Yoga. Krissy and Chloe began with a single brick-and-mortar studio in New York City, but their following quickly outgrew their studio\\u2019s capacity. So naturally, they expanded into more locations. But just as it\\u2019s difficult to keep expanding into new studios, it\\u2019s also tough to find great teachers to staff them. To be fair, this is a great problem to have. The only real solution was to leverage their instruction style and name into an online platform. And in a moment of unpredictably brilliant timing, they launched this platform a few months before COVID hit and everything switched to an online platform.
Listen in as we cover everything from how taking a hit in video quality during the pandemic actually taught them how to create more engaging videos, how they plan to compete with industry titans like Peloton, and how switching from an analog studio to a digital space wasn\\u2019t exactly as straightforward as they\\u2019d hoped.
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