Rosa Li - Wild Wonder (as seen on Shark Tank )
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The kombucha category grew from $1 million in sales in 2014 to $1.8 billion in 2019. Between being positioned as a better-for-you soda alternative, and the large marketing spend, it\\u2019s no wonder kombucha quickly skyrocketed in popularity. But the problem with kombucha is that the flavor is polarizing. For example, Mark Cuban is simply not a fan. To fill this gap, other probiotic drinks fought to capture market share. When today\\u2019s guest, Rosa Li, founder of wildwonder, appeared on Shark Tank, the big fruit flavors combined with the pre and probiotics, packed into a can, was a hit. Kombucha skeptic Mark Cuban gulped down the entire drink. Wildwonder is the world\\u2019s first sparkling prebiotic & probiotic beverage for gut health. It tastes more like a fresh juice than a fermented drink. Today, we chat with Rosa about:
\\U0001f988 Why she left her prestigious finance job to start a consumer packaged good company
\\U0001f988 The importance of diversifying everything
\\U0001f988 How her Shark Tank appearance couldn\\u2019t have worked out more perfectly
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