Mother Raw - Kristi Knowles
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Today\\u2019s guest is Kristi Knowles, CEO of the plant-based product line, Mother Raw. Kristi initially joined the company in an advisory role. The founder, Michelle Kopman, had already shaped what was then known as Michelle\\u2019s RawFoodz into a successful company with VC-backers. Kristi\\u2019s role was to help better define the company\\u2019s business strategy and take their products to the next level of appeal and availability. Then, tragedy struck. Michelle passed away at the too-young age of 45, leaving Kristi tasked with carrying out her vision. It is a task Kristi has taken to heart, as she strives to guide the company with the same care and passion as Michelle would have done.
Listen in as we cover everything from why it\\u2019s been easier to raise money since the COVID-shutdown, the meaning behind giving her employees a \\u201cthank-you pay\\u201d, and why the dressing aisle at grocery stores was in need of disruption.
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