Jimmy DeCicco - Super Coffee
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Today\\u2019s guest is Jim DeCicco, co-founder of Super Coffee. By now you\\u2019re probably familiar with the rise of adaptogen-infused wellness products, but six years ago this emerging market was still in its infancy. Jim and his brothers Jake and Jordan saw the potential early on and dove head-first into this opportunity, with Jordan dropping out of school and Jim quitting his job on Wall Street. Their first wholesale was a whopping two hundred dollars, but they knew it was only the beginning. The path that they\\u2019ve taken since then has enabled their company\\u2019s evaluation to explode from three million dollars to about 500 million today. Which makes the ten million dollar evaluation they asked for on Shark Tank a few years ago seem like an absolute steal.
Listen in as we cover everything from how they initially priced their coffee using the \\u2018Field of Dreams\\u2019 model, life lessons that they took from athletics that they were able to apply to their business, and why their first round of fundraising was from \\u2018friends, family, and fools\\u2019.
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