Daring - Ross Mackay
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Today\\u2019s guest is Ross Mackay, co-founder of Daring, the plant-based chicken currently taking over your local grocery store. Maybe you\\u2019re a carnivore. Maybe you\\u2019re a vegan. Maybe you\\u2019re even\\u2014as Ross would say\\u2014plant curious. No matter who you are, the three most important criteria you\\u2019re likely to consider when buying food are taste, texture, and price. And Ross has managed to create a plant-based chicken that emphatically checks all the boxes. Because if you\\u2019re going to change the dining habits of your average American, you\\u2019ve got to come up with a pretty damn appealing alternative.
Listen in as we cover everything from why the Scottish government told him there\\u2019s no market for his product, his not-so-secret recipe that he cooks for investors, and why the average consumer has a lack of trust in plant-based meat.
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