Art of Sport - Matthias Metternich
b'
Today\\u2019s guest is Matthias Metternich, co-founder of the skincare brand Art of Sport. This isn\\u2019t Matthias\\u2019 first rodeo. He\\u2019s been creating companies since his teenage years, and with that comes the kind of insight and knowledge that you can\\u2019t put a price on. Art of Sport came about as a collaboration between himself and Honest Company co-founder Brian Lee, and they set about to approach skincare from an athlete\\u2019s point of view. As they were developing their prototypes, they realized that as a brand geared towards athletes, it made sense to bring an athlete into the founder\\u2019s circle. So what do you do if it\\u2019s 2017 and you\\u2019re looking to bring a world-class athlete onto the team? You pitch Kobe Bryant your idea. Naturally. Fast forward to today and they\\u2019ve partnered with other athletic icons like James Harden and Juju Smith-Schuster, as well as securing an additional $6 million in VC funding just last week.
Listen in as we cover everything from how he went from creating video games as a child living in Mongolia to creating international brands, what it was like to work with Kobe on the development of this brand, and we learn that advertising on a billboard in Times Square is temporary, but a photo of that advertisement in Times Square will last forever on your Instagram.
'