Know your customer
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In this episode, Mitchie and Amaury will unpack the importance of defining and understanding your target audience, and how to achieve it in order to build and provide a product people will be ready to pay for.\\xa0
Show notes
- How to start knowing your customer
- How to get started with persona canvas
- How to start identifying what your customers are going to be
- What a customer journey map is
- What customer stories are
- How to start building a relationship with your client
- How to start the process of communicating
- How to you define your customer needs
- How to use techniques like Value Proposition Canvas and Business Model Canvas
- How to segment your customers
- What are other ways to communicate with them
- The importance of measuring and some tools you can use
Links\\xa0
- Persona canvas - https://outoftech.com/how-to-turn-an-idea-into-a-startup-specification/
- Customer journey map - https://outoftech.com/8-key-components-for-great-technical-specifications/
- Best practice to build happy customer experience - https://outoftech.com/best-practice-build-happy-customer-experience/
- RightMessage - https://rightmessage.com/
- Episode 3: What startups WANT vs what they NEED - https://myctofriend.co/3
- Value Proposition Canvas - https://outoftech.com/value-proposition-canvas-giving-customers-want/
- Business Model Canvas - https://en.wikipedia.org/wiki/Business_Model_Canvas
- My CTO Friend website - https://myctofriend.co/
- CRM - https://en.wikipedia.org/wiki/Comparison_of_CRM_systems
- Cookies - https://en.wikipedia.org/wiki/HTTP_cookie
- Intercom - https://www.intercom.com/
- Facebook - https://www.facebook.com/
- Google Analytics - https://analytics.google.com/analytics/web/
- Segment - https://www.segment.io/
- Hotjar - https://www.hotjar.com/
- Heat maps - https://en.wikipedia.org/wiki/Heat_map
- Empathy maps - https://www.copyblogger.com/empathy-maps/
- Business Model Generation book - https://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417
- Episode 5: Know your customer - https://myctofriend.co/5
- My CTO Friend The Podcast - https://myctofriend.co/podcast/
- Pre-order a copy of Amaury\\u2019s new book, Startup Without a CTO, and get an early digital version - http://startupwithoutcto.com/
- Episode 6: CTO productivity hacks - https://myctofriend.co/6\\xa0