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b'On the eve of the fiftieth anniversary of the New York Jets\' historic achievement, a nostalgic, inside look from the men who composed the team behind Joe Namath\\u2019s Super Bowl III win, filled with exclusive insights and stories from the surviving players, coaches, and management of that championship team whose victory changed the landscape of American football.\\n\\nOn January 12, 1969, the New York Jets astonished the nation when they beat the favored Baltimore Colts to win Super Bowl III. The key to the Jets\\u2019 success was quarterback Joe Namath, whose superstar talent, revolutionary personality, cockiness, and charm made him an instant celebrity. But Namath didn\\u2019t do it alone.\\n\\nIn Beyond Broadway Joe, the members of that legendary team share for the first time their often funny, sometimes poignant, and always perceptive personal stories and memorable anecdotes about the Super Bowl team, its players and coaches, and that legendary win. They reminisce about how they became Jets, their success on the gridiron\\u2014ten of them were AFC All Stars that magical year of 1968\\u2014and reveal for the first time the tactic Namath used to frustrate the Baltimore Colts\\u2019 defense. They speak about their reactions to Namath\\u2019s "guarantee" of a Jets\' Super Bowl victory, and how the "39 Forgotten" Jets behind him enabled Joe to fulfill that boast. Furthermore, Lederer has interviewed members of the Baltimore team, to provide a 360-degree account of the game that changed it all. Inside, you\'ll learn:\\n\\nHow Joe Namath was able to manipulate the Baltimore Colts defense in Super Bowl III\\nAbout the player who convinced Joe Namath he was a \\u201chot date\\u201d and pranked the playboy quarterback\\nHow coach Weeb Ewbank used salaries of players on four other AFL teams to control Jets\' player salaries\\nHow one Jet, whose play was limited to two games his rookie year, convinced Jets\' Coach and General Manager Weeb Ewbank that he would become an all-star\\nWhy Jets\' star offensive tackle Winston Hill, an eight-time All Pro tackle, was never considered, much less, elected to the Pro Football Hall of Fame\\nHow Super Bowl III may have saved the existence of several AFL teams scheduled to be part of the AFL-NFL merger\\nAnd much more!\\nThe Jets players reflect on their evolution from a team considered part of a "Mickey Mouse" league, through the sudden transformation caused by the signing and introduction of Joe Namath on America\\u2019s sporting scene. The book explains from different angles\\u2014including Jets\\u2019 game plans\\u2014why Jets\\u2019 coaches and players were supremely confident going into Super Bowl III. Written by a lifelong Jets\\u2019 fan, Beyond Broadway Joe captures memories\\u2014and through never-before-seen material\\u2014sheds light on what happened from the 1963 launch of the Jets to the Super Bowl season and in Super Bowl III itself.\\n\\nThis first complete celebration of the Jets\\u2019 Super Bowl team is a must for every Jets diehard, for fans of the old American Football League, those who follow the history of professional football, and for all who love the game.\\n\\nBob Lederer is a writer and the founder of RFL Communications. A former resident of Flushing, New York, and current Jets fan from the team\\u2019s inception in 1963, he scrupulously followed the New York Jets through its early ups and downs\\u2014and its transformation into a championship contender. The Jets\\u2019 victory on January 12, 1969, when Bob was sixteen-years-old, was the most exciting sports day in his life. Now sixty-four, he has waited years to learn the full story from Joe Namath\\u2019s teammates, and can\\u2019t wait to share the Super Bowl-winning team\\u2019s story with Jets and football fans. He lives in Illinois.\\n\\n--- \\n\\nSupport this podcast: https://podcasters.spotify.com/pod/show/steve-richards/support'