Dive into this amazing episode with six-figure author Fallyn Briggs, where she discusses the hot top of writing to trend v writing to market. Fallyn says, "writing to market may have hungry readers, but writing to trend is hitting on a hot button trope, idea, theme, niche, or genre that has VERY voracious readers gobbling up that particular kind of book on a likely more limited time frame. Like Veruca Salt, they want it and they want it NOW."