This week we have an intriguing chat with author Danielle Romero (Danielle Annett), who has recently switched genres from Urban Fantasy to Contemporary Romance, with some amazing results. She talks us through the decision to change genres, and what she did to make it a success, including some of the big decisions she had to make, such as whether to create a new pen name, how to market it, and what kind of social media/website and newsletter presence she wanted to have with the new genre/name.