Ever wondered if your book description could be better? Ever thought it should sell more books? Then this is the episode for you. Brian Meeks, description-writer extraordinaire, talks with us about how to write a kick-ass description that will sell more books, and help amp up your advertising sales. Turns out, it's all about copywriting. And writing the best hooks you possibly can. Lucky for us, Brian takes us through every aspect of writing hooks to help you write your next description. In fact, we get him to do it on the fly, by giving him a description to fix, on air, as we listen. This is raw, honest, and exciting copywriting at its best, and you can listen in as the master creates a new blurb in less than 30 minutes!