This week we tackle Christmas. Not literally. I mean we're not going after Santa or anything. No knocking him to the ground, and sitting on him til he gives us presents. That would be weird, right? No, this week we're talking about what self-published authors should be doing over the Christmas period to promote their books to the hoards of eager Yuletide book buyers. It's a prime book buying time of year, and no one wants to miss out, right? In order to do the best research for our eager listeners, we talked to several other authors (in forums and people we know) for their advice on this topic, as well as using our own experiences. We even discovered a few tips that we didn't know about and are planning to use this year for ourselves! If you've been wondering what you should do to promote your books this Christmas, you need to listen to this episode!