When the search for truly vegan meat gets really strange

Published: Sept. 22, 2020, 1 p.m.

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The quest for truly vegan meat that looks like, smells like, tastes like, bleeds like real meat can drive start-ups to get a little too creative with their science. We imagine what might happen if the desire for the big bucks goes too far. If you're going to be a vegan, why eat something that replicates what you hate? It's just strange. But entrepreneurs believe there's a market for it amongst the many who don't actually want to go totally vegan, but just want to look like they have.\\xa0

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