Stretch, Recover, Repeat with DuPont Sorona
b"Whether they\\u2019re jumping into a spin class or running to the office, consumers today expect the same thing from their clothes. They want them to look great, feel even better\\u2014and have a positive impact on the planet. And DuPont\\u2122 Sorona\\xae offers exactly that. The 37 percent plant-based polymer can be used to add comfort and durability to formal wear, workout clothes and everything in between.\\n\\nRenee Henze, global marketing director for DuPont Biomaterials at DuPont Industrial Biosciences, spoke with Sourcing Journal\\u2019s publisher Caletha Crawford to discuss the demands on clothing today and how DuPont\\u2122 Sorona\\xae meets those expectations.\\n\\n\\u201cBecause of the capability to add softness and to add stretch properties to everything from pants to suiting to even some high-end fashion, we really have been able to make clothes a lot more comfortable and a lot more friendly to the wearer,\\u201d she said. \\u201cAnd that is absolutely what our brand partners are looking for.\\u201d\\n\\nAnd it\\u2019s not just clothing, the Sorona\\xae fiber\\u2019s ability to not only stretch but also recover makes it a natural fit for footwear as well.\\n\\n\\u201cIf you have an athletic shoe, and you're expecting it to hold up and it's holding your foot or you're doing some type of athletic event, you really want that shoe to have the right structural characteristics, to stretch and feel comfortable, but then recover when you need it to recover,\\u201d Henze said.\\n\\nListen to the podcast to learn about:\\n\\u2022\\tHow Sorona\\xae allows clothing and footwear to hold its shape\\n\\u2022\\tHow it stacks up against Spandex\\n\\u2022\\tThe sustainable aspects of the polymer\\n\\u2022\\tHow brand partners are using Sorona\\xae to differentiate themselves in the market\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"