Setting Ambitious, Yet Attainable, Sustainability Goals
b"Sustainability\\xa0has been a top talking point for the apparel\\xa0supply chain\\xa0in recent years, but it\\u2019s safe to say that mere awareness doesn\\u2019t cut it anymore. Results are a must.\\nTo get there, brands have to set \\u201cmeasurable and quantifiable\\u201d goals, according to Min Zhu, Ph.D., technical director, U.S. and Canada softlines at\\xa0SGS\\xa0North America Inc., a testing, inspection and certification company. But when the sustainability conversation extends beyond the brand, suppliers typically need more explicit directions and training to set these goals in motion.\\n\\u201cThe training that we provide to the supply chain should not just end at the Tier 1 supplier,\\u201d Dr. Zhu said in a conversation with Edward Hertzman, founder and president of Sourcing Journal. \\u201cWe should go as far as we can reach to ensure the mutual understanding of the brand\\u2019s commitments, goals and expectations\\u2014this is critical.\\u201d\\nListen to hear about SGS's Sustainability Ambitions 2030 roadmap.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"