Protecting Quality & Sustainability Claims Through Traceability
b"As brands seek to say more about sustainability, they need facts to back up their statements. This is where supply chain visibility comes into play, enabling communications to go beyond greenwashing.\\n\\u201cYou can't have sustainability without traceability,\\u201d said Buxton Midyette, vice president, marketing and promotions at Pima cotton organization\\xa0Supima. \\u201cIf you don't know where a product comes from, you really can't speak credibly about sustainability.\\u201d\\nListen to this chat between Midyette and Jasmin Malik Chua, sourcing and labor editor at Sourcing Journal, to learn why brands need traceability now more than ever and how AQRe builds on\\xa0Supima\\u2019s previous traceability initiatives.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"