Prioritizing Responsibility and Transparency in Turbulent Times
b'Despite how ubiquitous the term \\u201csustainability\\u201d has become, the definition remains vague and open to individual interpretation. As consumers are seeking out lower impact products, this lack of standardization or clarity can lead to confusion.\\n\\u201cIn today\\u2019s world, sustainability means so many different things to brands and consumers,\\u201d said Marc Lewkowitz, president and CEO of Supima, the promotional organization for American pima cotton. \\u201cThe consumers\\u2019 choice to go and find sustainability or what they think means sustainability is still challenging, other than generic claims. It\\u2019s hard to identify and it\\u2019s almost impossible for a consumer to know exactly what sustainability looks like in a product.\\u201d\\nListen to this fireside chat between Lewkowitz and Sourcing Journal founder Edward Hertzman to hear why paying for sustainability comes down to the consumer and how laws will raise the bar and onus for backing up claims.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'