Painting a Green Road Map for Denim
b"Transparency\\xa0may be seen as a major buzzword throughout the apparel supply chain, but to build \\u201cthe greenest ecosystem that\\xa0denim\\xa0has ever seen,\\u201d\\xa0Crescent Bahuman Limited\\xa0knows it has to be 100 percent transparent about the materials being woven within its denim products to embody the sustainability principles that have driven the company for nearly three decades.\\nZaki Saleemi, vice president of\\xa0Crescent Bahuman\\xa0Limited (CBL), understands that for the Pakistan-based manufacturer, maintaining such high standards comes down to knowing where every material comes from, whether it\\u2019s the raw materials, the trims or the stitching threads, as well as the chemicals used in the process.\\nSaleemi spoke with Sourcing Journal founder Edward Hertzman about the company's transparency efforts.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"