Marking a Milestone: The Seal of Cotton Turns 50

Published: May 30, 2023, 3 p.m.

b"In 1973, Cotton Incorporated debuted a brand image for cotton fiber and the cotton industry that has had a lasting impact on cotton usage and consumer sentiment. Today, the Seal of Cotton can be seen on products across 70 countries, and 8 in 10 consumers say they are familiar with the trademark.\\nThe seal stands for three C\\u2019s: cotton, clothing and comfort. \\u201cConsumers love cotton, they trust it, and it has an emotional connection that no other fiber has,\\u201d said Kim Kitchings, senior vice president of consumer marketing at Cotton Incorporated.\\nKitchings spoke with Sourcing Journal's features editor Kate Nishimura about the origin of the Seal of Cotton trademark and major milestones in its 50-year history.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"