Innovative Materials Enhance Footwear Performance
b"Modern consumers demand a lot from their footwear, and that means going beyond stylish design and a comfortable construction. Shoes must perform, whether they\\u2019re made for sport and recreation or casual use, and shoppers value lightweight silhouettes that are durable and retain their shape through wear and tear. On top of all these specs, consumers also want to see brands deliver footwear that is made more sustainably.\\nIt's a tall order, and BASF chemical company has put considerable R&D into these challenges, especially for the hyper-competitive athletic footwear market where performance is a crucial and defining characteristic.\\nWatch the fireside chat to learn:\\xa0\\n\\xb7\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0How BASF\\u2019s new material technologies enhance various types of footwear\\n\\xb7\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0How BASF materials material complement supercritical foam technology (SFC) and how BASF was a leader in studying the technology for footwear.\\n\\xb7\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0How BASF\\u2019s two proprietary materials\\u2014Elastopan and Elastollan\\u2014differ from other PU (polyurethane) or TPU (thermoplastic urethane) products in the footwear industry\\n\\xb7\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0How BASF materials offer freedom of design within increasingly important 3D printing and injection molding techniques.\\n\\xb7\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0How shoes made with Elastopan and Elastollan are more sustainably created and sustainable in their end of life.\\n\\xa0\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"