Building Trust Along the Value Chain
b'When it comes to who is on the hook for environmental and ethical garment production, consumers are quick to hold brands\\u2019 feet to the fire. But every design\\u2019s sustainability profile begins at the fiber level. Now, mills and spinners are under increased pressure not only to use fibers that were grown or sourced responsibly, but to prove their compliance through certifications. What\\u2019s more, eco-friendly yarns and fabrications must stand up to traditional alternatives when it comes to quality and functionality.\\nIn this fireside chat, Sourcing Journal features editor Kate Nishimura sits down with Ruth Farrell, general manager, textiles of Eastman, to talk how the company\\u2019s growing Naia\\u2122 fiber portfolio is gaining the trust of consumers, not to mention more than 50 partner brands.\\nWatch the fireside chat to learn:\\n\\xb7\\xa0\\xa0\\xa0\\xa0\\xa0How consumer attitudes toward sustainability have changed in the five years since Naia\\u2122 was introduced.\\n\\xb7\\xa0\\xa0\\xa0\\xa0\\xa0The role certifications play in building trust around circularity, biodegradability, end of life, etc. and why Naia\\u2122 has partnered with TextileGenesis.\\n\\xb7\\xa0\\xa0\\xa0\\xa0\\xa0Why sustainable fashion doesn\\u2019t have to come with compromise, and the style versatility of Naia\\u2122 in textiles.\\n\\xb7\\xa0\\xa0\\xa0\\xa0\\xa0How brands are committing to science-based goals to push back against consumers\\u2019 greenwashing fears.\\n\\xa0\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'