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b'Canadian singer, guitarist, and songwriter Mars Bonfire began his professional music career with the Sparrows, a 1960s rock group that eventually morphed into the band Steppenwolf. Though he\\u2019d departed by the time they released their first album, Steppenwolf made Bonfire\\u2019s \\u201cBorn to be Wild\\u201d a massive hit in 1968. The song was prominently used in the film Easy Rider the following year, cementing its place as a classic American anthem of free-spirited rebellion. The lyrics introduced the term \\u201cheavy metal\\u201d to the music world, and Rolling Stone magazine named \\u201cBorn to be Wild\\u201d one of the Top 500 Songs of All Time. Steppenwolf went on to record five additional Bonfire compositions, including \\u201cFaster Than the Speed of Life\\u201d and \\u201cRide With Me.\\u201d All Music called Mars\\u2019s 1968 self-titled psychedelic solo album a \\u201clost masterpiece,\\u201d and in 2015 he was honored with the first ever Cultural Impact Award given by the Society of Composers, Authors and Music Publishers of Canada. In addition to Steppenwolf, Mars Bonfire\\u2019s music has been covered by Alice Cooper, Wilson Pickett, Etta James, The Cult, Crowded House, INXS, U2, Bruce Springsteen, and others.'