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When building an apparel brand, you have to know who you are creating for. The old wisdom of \\u201c if you build it they\\u2019ll come\\u201d doesn\\u2019t apply here! After building a successful clothing brand, I wanted to open up the apparel line blueprint to you but we only have 5 minutes! You have to be aware of three kinds of shoppers who may be your ideal client. Tap in with me for a few minutes- Dave
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