Pinterest: Your New Marketing Superpower

Published: Sept. 23, 2020, 1 p.m.

There’s a reason why Pinterest is often compared to an “endless rabbit hole”: the social media platform, known for its visual curation of content, it’s eye candy at its finest. And the best news is, when you start using Pinterest for business, you’ll see that it is possible to harness this superpower for your own use. Pinterest makes it easy for users to search for content, collect the posts they like, and organize it in a way that is personal to their needs. And unlike Instagram, the biggest advantage is that content can be linked-to another source, allowing the potential to drive traffic and conversions. The platform is also constantly revitalizing its user experience and e-commerce options. Now people can shop directly from Pinterest (which is great, because https://business.pinterest.com/en/blog/heres-how-people-shop-on-pinterest (90% of weekly Pinners make purchase decisions) on Pinterest). We’ve outlined some steps to help you create your perfect Pinterest content strategy. Tune in for tips! Resources Download our Pinterest Success Templates here: http://ed.gr/cuvxt (http://ed.gr/cuvxt)  See how the MeetEdgar RSS integration Kristina talks about during the podcast works here: https://help.meetedgar.com/en/articles/281183-connecting-rss-feeds-to-edgar (https://help.meetedgar.com/en/articles/281183-connecting-rss-feeds-to-edgar) Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ (https://meetedgar.com/get-the-dash/) If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag https://www.instagram.com/meetedgar/?hl=en (@meetedgar) Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday