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Dan Knowlton is one brother part of the Knowlton Marketing Company, a multi-award-winning Kent-based Video & Social Media Marketing Agency.

Most marketers understand the power of social media. They get that it\\u2019s filled with audiences who match your ideal buyer personas, and a presence on social media is expected of any brand today. Adding video to the mix makes for a pairing that can elevate the trajectory of a brand. Dan shares the things to think about before and during a video marketing campaign that will lead to success and return on the investment you put into making that video.

Lights, camera, action! Are you ready for your close-up?

Videos are no longer the hottest trend on social media. They are the norm. Your audience expects and might even prefer video to other forms of social media content.

The facts speak for themselves. Consider this:

• Social media posts with video have 48% more views
• Marketers who use video grow revenue 49% faster than non-video users
• 82% of users watch video content on Twitter
• When compared to a photo tweet, a video tweet has a 6x higher chance of getting retweeted.
• Video generates 1,200x more shares than text and images combined
• After watching a video, 64% of users are more likely to buy a product online

The secret is out: videos work and everyone can see benefits from them.

After seeing these stats, it shouldn\\u2019t really come as any surprise that more brands and entrepreneurs are stepping up their social media video marketing game. After all, everyone wants more shares, engagement, and revenue!

Videos are engaging and memorable content that build a stronger sense of loyalty among your audience. If you\\u2019re not using video yet or you are only starting to dip your toes into the video pool, we want to give you a few ideas to kickstart your social media video marketing endeavors.

Tune in for tips on video creation and social media marketing that will logically move your brand into the minds of people your product or service can help!

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