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Today Andrew Michael shares how his podcast and his network on social media has helped him launch a new business. Marketers constantly act on false assumptions and misinterpret signals about their target audiences, resulting in similar well-intentioned blunders. However, there is hope for the savvy marketer! (And for the DIY gift-givers of the world, but we’ll have to cover that in a different post.) It all starts with audience personas, or semi-fictional archetypes, that represent your ideal type of customer. When approached correctly, audience personas help you: Anticipate and address audience needs (make them think you read their mind). Personalize messaging, brand voice, content, and product features. Prioritize initiatives, budgets, and resources. Drive desired actions (get them to spend that money – if that’s your goal, that is). When you nail who your audience is, and produce content to attract them, you can pivot your business and social media to start selling product! Get In Touch!You can check out Andrews podcast here: https://www.churn.fm/ Connect further with Andrew here: https://www.linkedin.com/in/andrewmichaelsa/ Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ (https://meetedgar.com/get-the-dash/) If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag https://www.instagram.com/meetedgar/?hl=en (@meetedgar) Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday