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Ben Keenan is one of Australia’s leading brand strategists, creative directors and copywriters. He also happens to have got his start in advertising by completing my copywriting short course over 15 years ago! Which just goes to show what can happen if you hang in there and persist!
\\nHe called it ‘the gateway drug’ to a life in advertising. That’s one way of looking at it!
\\nHe is the former head of Award School Melbourne, the former Interactive Creative Director of Clemenger Advertising, the Digital Creative Director at M&C Saatchi, and now runs his own private freelance consultancy. He works in the big agency, big brands, and the big TVC space.
\\nIn this episode, Ben reveals:
\\nMentioned in this episode:
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