#96 - Alex Keyan - 8-Figure Revenues from Repeat Customers, in House Teams and Consistent Product Formulation.

Published: Nov. 29, 2020, 7:15 p.m.

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Alex Keyan is a serial entrepreneur with multiple 7 and 8 figures businesses to his name. He is the CEO and Founder of goPure, an amazing brand developing innovative skin care. Alex is a true marketing and ecommerce expert: his current venture is an 8-figure with a 50% repeat business rate, without doing subscriptions.

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  • Bullet points
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  • 00:37 - Intro
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  • 02:20 - The starting point
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  • 05:35 - Launching the first 7-figure business
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  • 08:27 - Taking the learnings from one business to the next one
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  • 08:55 - Going solo
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  • 12:35 - The next businesses
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  • 15:16 - From selling other people\\u2019s brands to forming your own
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  • 17:06 - Launching the current brand: goPure
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  • 19:07 - The first hero product and the d2c model
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  • 20:19 - The biggest mistake
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  • 22:18 - Having an in-house team vs leveraging the expertise of an agency
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  • 25:28 - Building business culture
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  • 26:55 - The best marketing decisions
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  • 31:49 - Knowing and tracking customer lifetime value
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  • 5:38 - The top traffic sources
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  • 37:55 - Rapid fire question round
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  • 38:33 - What superhero would you be and why?
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  • 39:22 - What is one thing that people incorrectly assume about you?
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  • 40:18 - What is the most pointless subject taught at schools and what would you replace it with?
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  • 41:39 - What is one random act of kindness you either witnessed or done yourself?
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  • 43:27 - What unusual or underrated food or drink should more people try out?
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  • 44:14 - What is one mistake in your life and what did you learn from it?
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  • 46:17 - What does the first 30 minutes of your day look like and when does it start?
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  • 47:50 - What do you do or where do you go to get inspired?
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  • 50:08 - What book do you read, recommend or gift the most?
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  • 51:55 - What silly thing should people do more of?
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  • 52:20 - If you could change one world problem with one wish, what would it be?
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  • 53:10 - What makes you happiest?
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  • 54:04 - Any asks or requests for the audience?
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