#49 - Chandler Welling - The Marketing Genius
b'Chandler Welling is a content creator and entrepreneur, founder of Welling Media, a social management and marketing agency that works with massive brands to help drive revenue through social media. The company has grown 450% every year for the last three years, proving that they are true experts in the field. Join us to talk content, ads and scale in today\\u2019s episode of Smarter Destiny.\\xa0\\n\\n Bullet points\\n 00:30 - Intro\\n 03:00 - The starting point: working in the family business\\n 05:20 - Life after highschool\\n 07:50 - Starting a new company: custom LED headlights\\n 10:00 - Back to the family business\\n 10:30 - Creating Welling Media\\n 14:05 - Content creation\\n 15:48 - The blanket strategy\\n 17:10 - Step 1: understanding the Instagram algorithm\\n 19:20 - Step 2: building brand equity\\n 21:05 - Step 3 testing and engagement\\n 23:48 - Leveraging influencer content\\n 28:03 - The team\\n 32:25 - The formula that works best\\n 39:12 - Twitter and Linkedin\\n 40:47 - Snapchat and TikTok\\n 44:18 - Great content for Snaptchat\\n 47:37 - Being genuine\\n 50:20 - Rapid fire question round\\n 51:20 - Any unusual drinking or eating habits?\\n 52:46 - How do you get into a state of flow?\\n 54:03 - What habit or opinion do you have that people tend to disagree with?\\n 56:00 - What non-traditional lesson would you teach at school?\\n 01:03:10 - What books had the biggest impact on your life?\\n 01:04:40 - What does the first 30 minutes of your day look like and when does it start?\\n 01:06:22 - Any advice for your previous boss or bosses?\\n 01:09:41 - What do you do or where do you go to get inspired?\\n 01:11:12 - How would you double USD 5K in 24h?\\n 01:11:41 - What\\u2019s the best advice ever given to you?\\n 01:14:38 - What silly thing should people do more of?\\n 01:15:30 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?\\n 01:16:08 - How would you convince someone to do something that is good for them, but that they don\\u2019t want to do?\\n 01:17:00 - What makes you happiest?'