#144 - Lauren Haynes on Reconnecting With Nature, Wellness From The Earth And Helping The Planet

Published: Oct. 31, 2021, 3 p.m.

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Lauren Haynes is an herbalist, founder and CEO at Wooden Spoon Herbs, a holistic alternative to the westernized medicine approach. Lauren has been a clinical herbalist for ten years and started Wooden Spoon Herbs from her passion for medicinal plants. Wooden Spoon is a multi 6-figure brand that has been bootstrapped from the beginning. They sell world wide, are certified organic and are aligned with 1% for the Planet, donating 1% of their gross revenue to social causes, in this case, the medicinal plant conservation.

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(00:34) Intro

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(02:51) The start as an entrepreneur

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(04:19) The start of Wooden Spoon

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(06:01) From direct to consumer to wholesale

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(08:15) Helping the planet

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(09:21) The early experiments

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(12:21) The testing phase

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(13:17) The importance of mushrooms

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(16:30) The challenges of manufacturing something new

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(18:04) Medicinal plants conservation

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(21:27) Where to find out more

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(22:30) Rapid fire question round

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(22:54) If you ever had to start again, how would you make your money?

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(23:26) What is the most common or biggest mistake that leaders make?

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(24:02) Who is a great leader (alive or dead) and why?

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(24:31) What are your top three herbs?

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(26:28) How do you hire top talent?

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(28:11) How do you identify a good business partner?

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(30:37) What is one of your proudest moments?

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(31:21) Generating seed capital

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(34:32) What is one interesting fact about you that not many people would know?

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(34:37) What daily routines do you have (morning or evening) that have helped make you successful?

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(36:04) What book (or books) changed your mindset or life?

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(37:07) What is the most exciting question you spend your time thinking about?

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(38:34) What advice would you give your younger self?

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(39:19) What was your biggest challenge starting in business and how did you overcome it?

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(40:01) What unusual or underrated food or drink should more people try out?

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(40:49) What makes you happiest?

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(42:00) Any asks or requests for the audience?

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