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\\xa0I started this podcast for many reasons in October 2019. I love creating and expressing ideas to others. I'm a natural teacher and the podcast platform has allowed me to get my ideas out of my head and do an audio journal for myself and for anyone that wants to follow. When I started, I was struggling to get my second solo cleaning business off the ground. The struggle wasn't tactical. I knew how to build a company. I just didn't want to. I was challenged by close friends and a new friend I met at a podcasting conference to start. I used this show as a public accountability to the world that I could and would build a second business. I did. For 175 episodes, I built my company and shared my weekly progress with anyone that would listen. Over time, I've added new features like the "Funny Papers" to entertain you with silly stories. I shared clips of membership and expert calls that I facilitate in the Smart Cleaning Tribe. At the end of 2020,\\xa0 I changed the name of the podcast from the Solo Cleaning School to the Smart Cleaning School, which brought the new tag line of "helping visionaries make the impact they were meant to make." This branding change opened the door to add a monthly long-form, hour-long interview with visionaries from the cleaning industry. I literally did nothing by the book. Normal interviews are organized and questions are sent out ahead of time. I didn't want that at all! I wanted to have a conversation with great people and ask them deeper questions than others in their spheres ask. And I wanted these amazing guests to feel comfortable enough with me to answer them. Therefore, I have no structure to my interviews. In fact, the average 60-minute interview that you hear edited is actually a 90 to 120-minute recorded conversation. I also didn't want to leave my solo cleaning friends high and dry. I added a 10th monthly episode called "Solo Saturday" just for this incredible tribe of cleaning owners that work by themself with no employees. I have simply kept this in front of me. I am creating shows for cleaning business owners all over the world to entertain them and to educate them on leadership, business owner's mindset, efficiency and optimization, and how to live a balanced, healthy life.\\xa0

Why am I sharing this with you, my faithful listeners of the Smart Cleaning School? Simple. I'm adding the next piece to this podcast and quite honestly, it's something I thought I'd never do. I'm hand-selecting excellent brands and companies that I personally endorse to sponsor the Smart Cleaning School. It blows my mind that this podcast would be downloaded over 50,000 times in all 50 states, 79 countries, and 6 continents. It blows my mind that companies would be willing to pay me to advertise their products to offset the costs of creating this show. The difficult part would be the WHO and the HOW.\\xa0 Who would I endorse and how would I do it? Most podcasts have a corporate feel when they bring in sponsors. The host takes a moment to thank their sponsors and then does a 30 to 60-second read or commercial. Sponsors pay podcasters based on the number of reads and how many people would hear those reads. I hope it doesn't surprise you that I wanted to do it differently. I have no structure to my interviews, except I want to extract the heart and vision out of each guest. I wanted my selected sponsors to be no different.

Read the rest of this article at the Smart Cleaning School website