ICYMI: Buying A Car on YouTube

Published: Dec. 2, 2023, 8 a.m.

b'On today\\u2019s episode, Candice Lim is joined by NPR producer\\xa0J.C. Howard\\xa0to walk through his personal experience of buying a car. The heyday of Toyotathon and Happy Honda Days are being replaced by car reviewers who have become influencers (and dealers) for major brands. From CarTok to CarTube, vloggers like\\xa0EverydayChris\\xa0and\\xa0Gjeebs\\xa0are not only upending the dealership model, but also creating parasocial relationships between cars and their consumers.\\nThis podcast is produced by Se\\u2019era Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'