Ken Haycock: Advocacy: Building Influence for Change (VIDEO)
Advocacy is not public relations. It is not \u201cgetting the message out\u201d. It is not \u201cleg days\u201d. According to Ken Haycock, advocacy is a planned, deliberate, sustained effort to develop understanding and support incrementally over time. Learn from the research on influence and dozens of interviews with politicians, aides and effective library advocates.