Credibility without a coat of arms
Our latest episode has been a long time coming but we are thrilled to be back on track.
In our latest episode of Simplicity Talks, we chat with Mike Scott, head of creative for Siegel+Gale in Europe, and Will Bosanko, our brand associate, on the challenges and opportunities in education in the face of ballooning student debt and ever rising levels of student dissatisfaction with what they are getting for their money.
We explore the shift in how students - the customer - are considering which institutions to put their money on and why, the role that history and legacy has in a world dominated by flexible programmes and multiple sources of learning, and ultimately the role brand can play to guide both established and challenger institutions to develop holistic, authentic and engaging experiences in every student touchpoint.
Let us know what you think about the episode by messaging us on Instagram, Facebook or Twitter with the handle @siegelgale. You can also drop us a note on our website - siegelgale.com.
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