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Christiane Lemieux is an author, serial entrepreneur, and founder of Dwell Studio, The Inside and Lemieux Et Cie. Today she joins us for a lively discussion on something that's driving all of us mad\u2014 friction. In her newest book, Frictionless, she writes about how startups leverage the concept of being frictionless to create a competitive advantage and win over consumers. If you've ever taken a bus only to wait an hour for a rental car after a six-hour flight\u2014 you how much better life can be when purchases are frictionless.

We also talk about how consumer behavior has adapted during the pandemic, being digital citizens, and why it's important to be an optimist.

Connect With Asher Gottesman

http://www.ashergottesman.com/

https://www.instagram.com/theasherg/

https://twitter.com/TheAsherG

Connect With Christine Lemieux

https://www.instagram.com/christianelemieux/

https://twitter.com/clemieux

https://www.theinside.com/

Buy Frictionless: https://amzn.to/3dM8GEa