Ep 66 - Creating Experiential Design Exclusively for STRs with Kate Shaw and Besty Moyer

Published: Sept. 6, 2021, 3 p.m.

GUEST'S BIO\nKate & Betsy are the co-founders. While both help with all aspects of the business, Kate\u2019s expertise and experience lies more in the Airbnb industry, while Betsy has an interior design background. Kate also operates a full-time Airbnb business called Riley and Besty co-owns an interior design business called The Estate of Things. Kate and Betsy have been best friends for a long time, but after Betsy was diagnosed with cancer for the second time, their relationship dynamic changed. Kate became a caretaker and a huge source of support for Betsy, using the experience she gained working in marketing for health and diet brands to assist Betsy in following a medically necessary, extremely strict diet. While Betsy was going through chemotherapy, the two friends began to view life differently and discovered a newfound sense of purpose and joy in one of their favorite hobbies--decorating and designing Kate\u2019s Airbnb rental houses.\n\nHIGHLIGHTS OF THE EPISODE\n04:00 Kate Shaw and Betsy Moyer introduction and background\n05:27 How Kate and Betsy started in the STR industry\n09:46 Kate and Betsy's business dynamic\n15:30 Kate and Betsy talk about their team\n17:53 What is an experiential design\n21:28 Kate and Betsy vision for their business\n23:03 Kate talks about her STR business operation\n26:33 Kate shares about her STR units\n29:30 Target market in Joshua Tree\n30:15 Acknowledgments to Kate and Betsy\n30:57 Where can people connect with Kate and Betsy\n31:39 Kate and Betsy's #1 secret to success with STR\n\nNOTABLE QUOTES\n"This is your business. Design it the way you want it to work for you." - Mike Sjogren\n"Our only goal is to have fun." - Kate Shaw\n\nCONNECT WITH THE GUEST\nKate Shaw: Instagram | Linkedin\nBetsy Moyer: Instagram | Linkedin\n\n\nThe Estate of Things\n\nhttps://theestateofthings.com/\n\n\nRetreat Airbnb\nhttps://www.instagram.com/retreatairbnb/\nhttps://byretreat.com/\xa0\n\n\nCONNECT WITH THE HOSTS\n\nMichael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin\n\nhttps://linktr.ee/the_airbnbguy\n\nEmanuele Pani: Clubhouse | Instagram | Facebook | Linkedin\n\n\n\nFREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices