Ep 17 - STR Secrets - Automation & Optimizing Your Guest Experience with Hostfully Co-Founders Margot Schmorak & David Jacoby

Published: Sept. 14, 2020, 1 p.m.

b'GUEST BIO\\n\\n\\n\\n"MARGOT SCHMORAK, CO-FOUNDER + CEO\\xa0\\n\\nMargot is CEO and Co-Founder of Hostfully. She has spent her career working on community-driven products that help businesses and entrepreneurs get closer to their customers. Prior to Hostfully, Margot worked at Apple, leading marketing initiatives for the first iPhone Developer Program before taking the reins at ServiceSource (NASDAQ: SREV) as VP of Marketing and Strategy. In her free time, Margot is an avid traveler, having visted Yunnan (China), Vinales (Cuba) and Paris. Margot holds an MBA from the University of Michigan Ross School of Business and a BA in economics from Vassar College. She lives in San Francisco with her husband and three young children.\\n\\nDAVID JACOBY, CO-FOUNDER + PRESIDENT\\n\\nDavid is President and Co-Founder of Hostfully. A proud Airbnb Superhost living in San Francisco, he loves welcoming guests from around the world and showing his kids the transformative experience of sharing your home with others. As a traveler, he\\u2019s couch surfed around the world, including Cairo, Lima, Jerusalem, Hanoi, and Kigali. Prior to Hostfully, David was COO at WellCall, Inc., a health coaching and corporate wellness program company, where he grew the business from its infancy until its acquisition by Health Advocate in 2012. David graduated from the Wharton School of Business."\\n\\n\\xa0\\n\\nHIGHLIGHTS OF THE EPISODE\\n\\n04:43 \\xa0Margot\\u2019s introduction\\n\\n06:20 \\xa0David\\u2019s introduction\\n\\n12:36 \\xa0How their website/product works.\\n\\n15:10 \\xa0The struggles with using guide books manually.\\n\\n16:58 \\xa0Them going with the new web design usability practices.\\n\\n18:15 \\xa0What you can expect when you go to their website.\\n\\n19:33 \\xa0Put something in that helps you provide the support system for you.\\n\\n22:25 \\xa0Dedicated to being a platform product.\\n\\n23:57 \\xa0Owning on what you\\u2019re good at.\\n\\n25:38 \\xa0How the ecosystem has evolved and their Goal.\\n\\n27:59 \\xa0Common questions that they usually get from their guidebook.\\n\\n30:03 \\xa0Their guidebook breakdown.\\n\\n31:30 \\xa0Things that were not important before that are important now.\\n\\n33:50 \\xa0Corona Virus accelerated the industry even more recently.\\n\\n38:14 \\xa0No one graduates with the degree in vacation rental management from college.\\n\\n39:15 \\xa0Hostfully\\u2019s biggest focus right now.\\n\\n42:00 \\xa0The failed vision.\\n\\n46:43 \\xa0The software\\u2019s automated templates and triggers.\\n\\n49:14 \\xa0Giving customers a reason to come back.\\n\\n49:36 \\xa0Gift certificate ideas for Airbnb\\u2019s.\\n\\n51:48 \\xa02 FREE months use of any guide book subscription. Use the code: strsecrets\\n\\n52:21 \\xa0What is their best secret for success in Short Term Rentals?\\n\\n53:46 \\xa0Surprise tip from Margot Schmorak.\\n\\n\\n\\n\\n\\nNOTABLE QUOTES (KEY LESSONS):\\n\\n\\n\\n"Speed people up by 6 months at getting successful in this industry, especially\\n\\nfor newcomers, is much more meaningful." - Margot Schmorak\\xa0\\n\\n\\n\\n"The most important thing that successful people say is the word, No." Warren Buffett\\n\\n\\n\\n"The more you can feel and look local the more trust you\'re going to inspire with\\n\\nyour guest and I think the more likely, people will be able to book with you." -Margot Schmorak\\n\\n\\n\\n\\n\\nCONNECTING WITH THE GUEST\\n\\n\\n\\nWebsite: https://www.hostfully.com/\\n\\nMargot\'s Email: margot@hostfully.com\\n\\nDavid\'s Email: david@hostfully.com\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'