#222 The Importance of Protecting Footwear IP with Sara Vanderhoff of adidas
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On this Shoe-In Show episode, Sara Vanderhoff, Associate General Counsel, Global Brands at adidas Group, joins to discuss the importance of protecting your footwear brand in the global marketplace. Walk away with key strategies to building effective and dynamic IP enforcement protocols based on Sara\\u2019s vast experience defending one of our industry\\u2019s most iconic brands.
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