Episode 97: Launching A Business During A Pandemic with Abenaa Adjei

Published: Aug. 13, 2020, 5:04 p.m.

b"In today\\u2019s episode, we meet my little sister, Abenaa Adjei. By day she\\u2019s a digital product and project manager and by side-hustling nights,\\xa0 she is launching an online retail business in the midst of this pandemic.\\n\\nYou\\u2019ve probably seen the narrative floating around that this period in our history is the ideal time to launch a new business or learn a new skill.\\n\\nWhile that\\u2019s not a possibility for everyone, Abenaa has been able to do just that with her downtime. She is days away from launching an online boutique for men and women's elevated basics.\\n\\nDuring our conversation, she shared how she decided on which of her many ideas to implement. We talked about how she found all the information she needed to find wholesale vendors, how to take her product photography, how to market and so much more. The spoiler here is she found ALL the information for free online.\\n\\nPlease subscribe, rate, and review our show on iTunes. This will help spread the word about our podcast so the amazing stories we share can continue to inspire women looking to launch their own Off Script journeys.\\n\\nListen on\\xa0Apple Podcasts\\nYou\\u2019ll learn about:\\n\\n \\t\\n\\n \\tHow to pick a business idea from your list\\n \\tDeciding on which online sources to trust\\n \\tMarketing your new business\\n \\tBeing scrappy on a limited budget\\n\\n\\n\\nMentioned in this episode:\\n\\n \\t\\n\\n \\tBusiness Instagram: @abenaa.adjei\\n \\tPersonal Instagram: @basicsetal\\n \\tWebsite:\\xa0basicsetal.com"