Episode 184: Growing Ruby Love into a 70 Million Dollar Company with Crystal Etienne
b'In today\\u2019s episode, we meet Crystal Etienne the CEO of Ruby Love. Crystal\\u2019s 70-million-dollar apparel company is at the forefront of innovation in menstrual care. After watching her daughter and her friends sitting on the sidelines during swim meets because of their periods, she spent $25,000 of her own money to develop patented leak-proof menstrual sleepwear, swimwear, and underwear.\\n\\n\\n\\nDuring our conversation, Crystal shares the keys to growing her business including how she develops new products, markets her brand, stays ahead of her competition, and much more.\\n\\n\\n\\nListen on Apple Podcasts\\n\\n\\n\\nWatch on YouTube\\n\\n\\n\\nYou\\u2019ll learn about:\\n\\n\\n\\n\\nThe impact of rebranding\\n\\n\\n\\nBuilding the right team for rapid growth\\n\\n\\n\\nFinding your ideal customer\\n\\n\\n\\nProtecting your brand against copycats\\n\\n\\n\\n\\nMentioned in this episode:\\n\\n\\n\\n\\nBrand Instagram: @shoprubylove\\n\\n\\n\\nPersonal Instagram: @iamcrystaletienne'