Episode 076: 3 Ways To Find Your Business Niche Back To Business Basics
b'In order for your business to thrive, you need to niche down. New business owners often start out broad because they have a fear of failure. They figure if they cast a wide net, they will catch "something". The opposite is true. If potential customers will be confused about what it is you do and how to work with you, they will not take any action.\\nIn today\\u2019s episode, we\\u2019re talking about how to hone in on a niche for your business.\\nWhy is it important to have a niche?\\n\\nI know when you first start a business, you think your product is so amazing that everyone will want it. What ends up happening is you waste of resources trying to please everyone.\\xa0\\n\\nIn the long run, it\'s more fruitful to focus on one thing until it makes sense to incorporate other strands.\\n\\nDive into this episode with me as we explore the 3 ways you can hone in on a niche for your business.\\nAs a reminder, episodes in this back to business basics series are recorded during Instagram live sessions. Going forward, I\\u2019ll be sharing these on Tuesdays while our regular interview episodes will continue to be released on Thursdays.\\nListen on Apple Podcasts\\n\\nYou\'ll learn about: \\n\\n \\tHow to find a niche for your business\\n\\nAnnouncements:\\n\\n \\tWe want to share YOUR Off Script moments on the podcast and hear where your off script journey has taken you. Whether you\\u2019ve changed careers, ended a relationship, started a new business, moved countries, or significantly changed your mindset, we would love to share your story. If you would like to be featured as the Off Script listener of the week, send me your story at hi@shesoffscript.com\\n \\tIf you\\u2019re looking for a community of supportive women who are looking to Go Off Script with their careers, lifestyles and businesses join us here: https://www.facebook.com/groups/ShesOffScriptCommunity\\n\\nThank you so much for listening!\\nSubscribe on Apple Podcasts, join our Facebook community, and follow us on Instagram! If you have any general questions or comments for the show, click here.'