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b'In today\\u2019s episode, we meet Lorell Lane. After 7 years of working with the likes of Viacom, NBC, and CW to sell television AD campaigns, Lorell decided to take the leap and go out on her own.\\nShe now uses corporate strategies to help online entrepreneurs create Facebook/Instagram AD campaigns that have scaled her clients into million-dollar brands.\\nDuring our conversation, Lorell shares common mistakes she sees business owners making. She also outlines how we can run high converting ADs that result in high-quality leads. One of my favorite tips from Lorell is \\u201cDON\\u2019T hit that boost button\\u2026EVER because it\\u2019s only meant for reach, not results."\\n\\nIf you\\u2019re someone who has been disappointed by Facebook or Instagram ADs in the past, this episode will have you ready to try again!\\n\\nPlease subscribe, rate, and review our show on iTunes. This will help spread the word about our podcast so amazing stories like Lorell\'s can continue to inspire women looking to launch their own Off Script journies.\\nListen on Apple Podcasts\\n\\nYou\'ll learn about: \\n\\n \\tWhy your ADs don\'t convert.\\n \\tOptimizing your AD\\n \\tCreating a funnel\\n \\tThe Return On Investment To Expect\\n\\nMentioned in this episode: \\n\\n \\tBusiness Instagram: @lorelllane\\n \\tWebsite: lorelllane.com\\n\\nAnnouncements:\\n\\n \\tWe want to share YOUR Off Script moments on the podcast and hear where your off script journey has taken you. Whether you\\u2019ve changed careers, ended a relationship, started a new business, moved countries, or significantly changed your mindset, we would love to share your story. If you would like to be featured as the Off Script listener of the week, send me your story at hi@shesoffscript.com\\n \\tIf you\\u2019re looking for a community of supportive women who are looking to Go Off Script with their careers, lifestyles and businesses join us here: https://www.facebook.com/groups/ShesOffScriptCommunity\\n\\nThank you so much for listening!\\nSubscribe on Apple Podcasts, join our Facebook community, and follow us on Instagram! If you have any general questions or comments for the show, click here.'