Best fundraising strategies during COVID-19 - Ep11
Guest: Amy Eisenstein, consultant, author, speaker, and creator of the online fundraising course Mastering Major Gifts. She is also the CEO and Co-Founder of the Capital Campaign Toolkit.
Main question: What are the best fundraising strategies for animal shelters during COVID-19?
Takeaways:
* Maintain – and if at all possible increase – contact with donors during the pandemic. Donors still want to hear from you.
* Focus on two groups: your biggest and best donors, communicating with them about current plans and needs; and ongoing and loyal donors, converting them from annual to monthly donations.
* Convey urgency but not desperation in your messaging.
* And don’t overlook using volunteers to help with calling donors to thank them and increase donor engagement. (Finding the right volunteers and providing training are key.)
Links:
* Amy Eisenstein's nonprofit fundraising consultation website with blog, newsletter, and free resources: amyeisenstein.com
* Amy's website aimed specifically at capital campaigns: capitalcampaigntoolkit.com
* Bonney's recommendation: Blue Avocado (a magazine for nonprofits)
Recorded June 10, 2020.