Trust Me I'm a Scientist: Communicating in Uncertainty
Overview: Communicating with stakeholders is important during a public health crisis but evolving scientific knowledge can make it difficult to gain the trust of the public. In the first episode of SHEA's new Communication in the Age of Fake News podcast series, our moderator, Dr. Jennifer Hanrahan, talks with Eileen Korey about how to build and maintain trust with patients and the public, communicating critical scientific messages in a clear manner while acknowledging the unknowns and engendering and maintaining trust. Also included is a discussion of how HCPs can get involved in communications. Speakers: Eileen Korey, Communications Counsel and Consultant Jennifer Hanrahan, DO, MSc (moderator)