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Hello and welcome to Episode 50 of She Breaks Thru Podcast. 

On today’s podcast, we interview Monica Shah, a business coach for coaches, and entrepreneurs.

Having worked for L’Oreal for some time, Monica realized that she had no passion for what she was doing and recognized the need to find something that moved her in the way she saw her former boss enjoy and move up the corporate ladder. She shares how after moving from L’Oreal despite having the academic qualifications and the experience she realized that she knew very little and within twelve months was in debt based on the business side, and she had no idea what to do.  She was trying one random thing after another, and no one was able to tell her what order to do them in.

Monica shares that when you leave a job and start a business, you have a massive identity shift, and in a lot of ways, it feels like a downgrade when you start the entrepreneurship journey.   She struggled with being the lonely entrepreneur who couldn’t even pay her bills at the time, and she further shares how scared she got as her bills kept mounting up and had no idea how she was going to pay them off. She started doing all sorts of odd jobs to generate more income.

Monica’s turnaround came around when she felt that she had hit a rock when she found herself having turned to be a literal bag lady trying to sleep on everybody’s couches to make extra money by letting out her home. At that moment she realized that she had to figure out the money part of her business and with that realization, Monica gave herself 12 months to work on the company and failure to that she was prepared to go back to look for a job. One of the challenges of being an entrepreneur is that we end up not being employable because we want to work in our terms.

When Monica appreciated that she wasn’t doing anything to generate money, she began to focus on the things that could make her money. She paid close attention to her numbers, tracked what worked, and what didn’t, as well as identifying which activities would make money the fastest, and she hired a master coach to help her, and with those measured, she saw results which turned her business and life around.  Monica shares that as an entrepreneur, you need to relentlessly focus on the things that make money because it is so easy to get distracted.

Visit shebreaksthru.com to access free resources and gifts from Monica. Enjoy this special episode.