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Behavioural Finance is the application of psychology to financial decision making. By allowing psychological biases and emotions to affect investment decisions, investors can do serious harm to their wealth. Investors who are prone to behavioural biases will take risks they don\\u2019t acknowledge and experience outcomes they did not anticipate.Zaffar Subedar has over 15 years of experience in the financial services industry and academia. He\\u2019s currently with eInvest where he works with advisers and researchers. In his spare time, Zaffar enjoys furthering his knowledge of behavioural finance (his PHD subject area).

Read the blog post and transcription here: https://www.sharesforbeginners.com/blog/subedar

For more information about Zaff go to: https://einvest.com.au/bf/

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