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Julian McCormack is from Platinum Asset Management. As a young guy on the road he developed what he called "The Value Investing Contrarian Thing". Julian spoke about this and Platinum\\u2019s approach to investment management. They identify and invest in companies they believe to be undervalued. His case study is the German car company BMW. I want you to pay attention to some of the concepts he talks about. There\\u2019s Price Earnings Ratio which is one of the basic ways of valuing a company and also book value. This is not a recommendation to run out and buy shares in BMW. This is purely an exercise in valuing a company for you to learn from. There\'s also a great listener question from McKenzie Battye-Smith.

Platinum\'s website is https://www.platinum.com.au/ Julian\'s video presentation is available at https://youtu.be/4e6dIWl7sEo?t=1934

Link to the blog post https://www.sharesforbeginners.com/blog/julian-mccormack-from-platinum-asset-management

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Disclosure: The links provided are affiliate links. I will be paid a commission if you use these link to make a purchase. You will also usually receive a discount by using these links/coupon codes. I only recommend products and services that I use and trust myself or where I have interviewed and/or met the founders and have assured myself that they\\u2019re offering something of value. Shares for Beginners is for information and educational purposes only. It isn\\u2019t financial advice, and you shouldn\\u2019t buy or sell any investments based on what you\\u2019ve heard here. Any opinion or commentary is the view of the speaker only not Shares for Beginners. This podcast doesn\\u2019t replace professional advice regarding your personal financial needs, circumstances or current situation.

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