Distinct and Direct
b'On the final episode of Seth Godin\\u2019s Startup School we learn the importance of being distinct and direct. Seth explains why people at the top get hurt last, why e-mail is the best direct connection to your customers, and why it\\u2019s important to have your own distinct voice. Seth shares a technique to get an appointment with impossible to reach top decision makers, discusses why it\\u2019s better to act like you don\\u2019t have money now, and tells us why he\\u2019d rather spend 4 years writing a blog before writing a book in order to build an audience. He also talks about how not to get sued, giving people a souvenir to remember you by, and the rules on naming your company.'