Appealing to Consumers
b'Figure out if you\\u2019re selling a product that will appeal to early adopters, people who need it, or the masses on today\\u2019s episode of Seth Godin\\u2019s Startup School. This week Seth explains how Google makes billions through clickable ads, discusses the difference between making something cool versus making something that works, and talks about how a Thai place in Queens became one of the best run restaurants in New York.'