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b"If you're a human being you are a storyteller. Stories are the human operating system.\\n\\nIn this episode you'll learn that stories are not just useful for transferring knowledge or communicating results. They can also be used as a tool to explore, understand and co-create.\\n\\nMary Alice Arthur proudly calls herself a story activist. She's on a mission to help people and organisations find the stories that make them flourish.\\n\\nIt's hard to deny that stories and storytelling are getting a lot of attention these days. According to Mary Alice this is primaly due to the fact that stories have the power to evoke emotions and therefor influence people.\\n\\nBut there's more to stories that just using them to influence. Stories are also about collective sensemaking and wholing.\\n\\nI really hope this episode with Mary Alice will inspire you to think about how you can use stories to design better service!\\n\\nP.S. If you enjoyed this episode don't forget to share it with someone who might like it as well. Thanks :)\\n\\n----------------------------------------\\n\\nEPISODE GUIDE\\n04:15 - Why are we talking about storytelling as the new black?\\n15:30 - What if story could help you in a variety of ways you\\u2019re working?\\n23:30 - How far can we take story?\\n32:45 - Big question: What is the tradeoff?\\n\\n----------------------------------------\\n\\nLINKS FROM THE EPISODE\\n* Mary Alice on LinkedIn \\u279c https://go.servicedesignshow.com/84epw\\n* https://www.getsoaring.com/\\n* https://www.storythefuture.com/\\n* https://www.facebook.com/storythefuture/\\n\\nBOOKS\\n* Megatrends \\u279c https://go.servicedesignshow.com/kewxg\\n* The More Beautiful World Our Hearts Know Is Possible \\u279c https://go.servicedesignshow.com/_1614\\n* Theory U: Leading from the Future as It Emerges \\u279c https://go.servicedesignshow.com/v3dhp\\n\\nSurfing the 3 Waves of Story\\n* Part One \\u279c https://www.getsoaring.com/surfing-the-3-waves-of-story/\\n* Part Two \\u279c https://www.getsoaring.com/surfing-the-3-waves-of-story-part-2/\\n* Part Three \\u279c https://www.getsoaring.com/surfing-the-3-waves-of-story-part-3/\\n\\nMORE EPISODES\\nEnjoyed the show? Take a look at some of the other episodes.\\nhttps://go.servicedesignshow.com/podcast\\n\\nYOUTUBE\\nEvery episode of the Service Design Show is also available as via the official YouTube channel.\\nhttps://go.servicedesignshow.com/youtube\\n\\nFACEBOOK\\nCheck the Facebook page where you'll find more content and can discuss the episodes.\\nhttps://go.servicedesignshow.com/facebook\\n\\nINSTAGRAM \\nGet an exclusive behind the scenes look of the Show.\\nhttps://go.servicedesignshow.com/instagram\\n\\n----------------------------------------\\n\\n[FREE COURSE] HOW TO EXPLAIN SERVICE DESIGN\\nLearn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!\\nhttps://servicedesignshow.com/free-course"